PPC MANAGEMENT
PPC Management and Google Ads for Local Businesses
Mosaic Digital manages Google Ads and other pay-per-click campaigns for local businesses in North County San Diego and Riverside County, built around calls, form fills and booked jobs. Start with a free audit of your account or your market.
PPC MANAGEMENT
Paid search that has to earn its keep
SEO takes months to build. Paid search can put your business at the top of Google as soon as a campaign is approved. The catch is how easy it is to waste money on the wrong keywords, weak landing pages and tracking that doesn’t show what’s working. Our job is to make every dollar accountable.
WHAT YOU GET
What's included
Google Ads search campaigns
Tightly organized campaigns built around the services and areas that bring in your best customers.
Landing pages built to convert
Dedicated pages that match each ad, load fast and make it easy to call or request a quote.
Google Local Services Ads
Setup and management of pay-per-lead ads for eligible service categories, including profile and review optimization.
Call and conversion tracking
Tracking for calls, forms and bookings so you know your real cost per lead.
HOW WE MANAGE IT
How we manage your campaigns
01. Account audit
We review your current account, or your market if you are starting fresh, and find where money is being wasted.
03. Campaign build
Focused ad groups, ad copy written for each service, and ad assets like call buttons, locations and sitelinks.
05. Monthly reporting
A clear report on spend, leads and cost per lead, plus what we are changing next.
02. Keyword and competitor research
We identify the searches that signal someone is ready to hire, and see what competitors are bidding on.
04. Weekly optimization
Search term reviews, negative keywords, bid and budget adjustments based on what is actually converting.
TWO WAYS TO ADVERTISE
Google Ads vs. Local Services Ads
Both put your business at the top of Google, but they work differently. Many local businesses benefit from running both.
Google Ads (search)
You pay when someone clicks your ad. You control the keywords, ad copy and landing page, which gives you the most flexibility to target specific services and areas.
Local Services Ads
You pay per lead instead of per click. Ads can appear above regular search ads with a Google Guaranteed or Google Screened badge, and businesses must pass Google screening to qualify.
Source: Google Local Services Ads Help
PPC + SEO
PPC and SEO work better together
Paid search and SEO feed each other. Ad data shows which keywords actually turn into leads, which tells us where to focus your SEO content. While SEO is still building, ads keep the phone ringing.
As your organic rankings grow, we look at where you are already showing up for free and where paid budget is still needed. That way your total spend goes toward the searches where it makes the biggest difference.
QUICK SELF CHECK
Signs your ad budget is leaking
- You do not know your cost per lead or cost per booked job
- Calls from ads are not being tracked
- Ads send everyone to your homepage
- You are using broad match keywords with few or no negative keywords
- Ads run at times when nobody can answer the phone
- Nobody has reviewed your search terms report in months
If any of these sound familiar, a free audit will show you where the money is going.
FOUNDER-LED
You work directly with the person setting your strategy
I’ve been doing SEO since 2011. When you work with Mosaic Digital, I build your strategy myself and stay on your account every month. Execution is handled with the team at Blue Media, a San Diego marketing agency where I serve as COO and Director of SEO.
WHERE WE WORK
Service areas and related services
We work with businesses across North County San Diego and Riverside County. Fallbrook | Temecula | Murrieta | Riverside | Bonsall | Vista
Related services: Local SEO | WordPress web design | SEO content writing | AI search optimization | Technical SEO | Contractor SEO
FAQ
PPC Management questions
How much should I spend on Google Ads?
It depends on your industry, your market and how many leads you want. Click costs vary a lot from one service to another. Your free audit includes an estimate based on actual keyword costs in your area.
How fast will I see results from PPC?
Ads can start showing as soon as Google approves them. It usually takes a few weeks of data to learn which keywords, ads and times of day produce the best leads, and performance keeps improving from there.
Can you take over my existing Google Ads account?
Yes. We start with an audit of your current campaigns, keep what is working and fix what is not.
Do I need a landing page for my ads?
In most cases, yes. A page that matches the ad and makes it easy to call or request a quote usually converts far better than sending people to a homepage.
Should I run ads if I am already doing SEO?
Often, yes. Ads cover searches you do not rank for yet and give us data that makes your SEO smarter. See our local SEO services for how the two fit together.
Will I work with you directly?
Yes. Dustin de Koekkoek sets the strategy for every account and stays involved each month, and Blue Media’s team handles day-to-day campaign management.
Ready to see what your site could rank for?
Get a free, no-obligation AI + SEO audit. We’ll show you the keywords you’re missing, the competitors outranking you, and exactly what it’d take to fix it.