Get found on Google and ChatGPT in North County San Diego.
I’m Dustin, and I’ve been doing SEO since 2011. I help North County San Diego businesses show up when customers search Google or ask ChatGPT who to call.
THE SEARCH SHIFT
More of your customers are asking AI who to hire.
Ask ChatGPT for the best HVAC company in Temecula or a dentist in Fallbrook, and it usually names one or two businesses. If yours isn’t one of them, that customer may never see you. Ranking in Google still matters too, so I work on both.
45%
of consumers now use AI tools for local business recommendations, up from 6% in 2025
Source: BrightLocal Local Consumer Review Survey 2026
1.2%
of local businesses get recommended when someone asks ChatGPT
Source: SOCi 2026 Local Visibility Index
48%
of Google searches now show an AI Overview at the top of the page
Source: Semrush data via Search Engine Roundtable, July 2026
16%
conversion rate from ChatGPT referral traffic, compared to 1.8% from Google organic
Source: Seer Interactive case study
SERVICES
What I can help with
For most local businesses, calls from search come down to two things: a Google Business Profile that’s set up properly and pages that answer what customers search for. Everything below supports one of those.
Local SEO
Google Business Profile setup, citations, on-page SEO and links that help you show up in the map pack for near me searches.
WordPress web design
Fast WordPress and Elementor sites, built so visitors find what they need and Google understands every page.
SEO content writing
Service pages, location pages and blog posts written by a person. I use AI for research, like finding the questions your customers ask.
AI search optimization (GEO)
Help ChatGPT, Perplexity, Claude and Google AI Overviews find and recommend your business when customers ask about local services.
PPC management
Google Ads and Local Services Ads set up to bring in calls and form fills, run alongside your SEO.
Technical SEO
Audits and fixes for crawling, indexing, speed, schema and site structure, so Google can read and rank your pages.
Contractor SEO
SEO for contractors and home service companies that want to rank in Google Maps for the jobs and service areas they care about.
Not sure where to start?
Send me your site and I’ll tell you which of these would make the biggest difference first. Get your free check
HOW IT WORKS
What happens after you sign on
Here’s what the first few months look like.
01
I dig into your site, your competitors and what shows up in your local search results. You get a written plan in week one.
02
Technical fixes, on-page updates, Google Business Profile work and schema. Visitors rarely notice this work, but rankings depend on it.
03
Service pages, location pages, blog posts and links aimed at the searches your customers make.
04
You get weekly updates on the work completed and a monthly report on rankings, traffic and leads. I put more time into whatever is working.
WHAT COLLEAGUES SAY
“Dustin is a quick study. In the short time I worked with him he learned how to manipulate product information, manage projects, and write compelling content. Dustin is the type of guy that learns quickly and then crushes it because he learned so well.”
Benjamin Arp
Former teammate, via LinkedIn recommendation (2014)
Ready to see what your site could rank for?
Send me your site and I’ll show you which searches you’re missing and what it would take to rank for them. It’s free, with no obligation.